Oberoi Realty enters Delhi-NCR with Rs 6,000 crore luxury housing project in Gurugram

Oberoi Realty has officially entered the Delhi-NCR real estate market with the launch of its first luxury residential project, Three Sixty North, marking a major milestone in the company’s expansion beyond its stronghold in Mumbai. The project, located on Golf Course Extension Road in Gurugram, involves a total investment of Rs 6,000 crore and reflects the growing demand for premium housing in one of India’s fastest-growing property markets.

The first phase of the development features 832 luxury apartments spread across six residential towers. The homes are aimed at high-end buyers looking for spacious residences in a prime location. The company has launched the project at a base price of Rs 35,000 per sq ft, with apartment prices starting from Rs 19 crore.

The residences range in size from 5,600 sq ft to 8,500 sq ft, while the project’s penthouses measure more than 13,000 sq ft, making them some of the largest luxury homes in the region. The project has been designed to cater to buyers seeking premium living spaces with modern amenities and high-quality construction.

According to Oberoi Realty, the entire development has the potential to generate more than Rs 16,000 crore in revenue across both phases. The company believes the project will strengthen its presence in North India and help establish its brand in the Delhi-NCR market.

Speaking during the launch, Chairman and Managing Director Vikas Oberoi said the company is confident that its brand has the strength to expand beyond Mumbai. He said the focus will remain on delivering quality homes with best-in-class design, planning and construction standards.

He also stated that the company is not concerned about competition in Gurugram’s luxury housing segment. Instead, the developer plans to build a long-term presence in the region and aims to grow its Gurugram business to match the scale of its operations in Mumbai over time.

Gurugram has emerged as one of India’s most active luxury housing markets over the past few years. Strong demand from business owners, senior professionals, non-resident Indians and high-net-worth individuals has encouraged several leading developers to launch premium residential projects in the city. Areas such as Golf Course Road and Golf Course Extension Road have become key destinations for luxury real estate because of their modern infrastructure, commercial hubs and excellent connectivity.

Oberoi Realty’s entry into Delhi-NCR comes at a time when the company has built a strong reputation through its developments in Mumbai. Over the years, it has delivered 51 real estate projects, covering around 17.3 million sq ft across residential, commercial, retail and hospitality segments.

The company also has an extensive development pipeline. At present, it is constructing more than 34 million sq ft of real estate across multiple projects. This ongoing portfolio highlights Oberoi Realty’s long-term growth plans and its continued investment in premium developments.

With Three Sixty North, Oberoi Realty is looking to strengthen its position in India’s luxury housing market while tapping into the growing demand for premium homes in Delhi-NCR. The project marks the beginning of the company’s expansion in North India and signals its intention to become a major player in one of the country’s most competitive real estate markets.